VIVA GLAM is MAC Cosmetics' charitable campaign that was founded in 1994 to raise money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities, as well as the wider world.

Today, the full RRP (less VAT) of VIVA GLAM Lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. These grants are made to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

As the largest corporate non-pharmaceutical giver in the arena, MAC is committed to supporting diverse organisations around the world who help women, girls, and the LBGTQIA+ communities whilst maintaining its decades-long support for those living with HIV/AIDS.

Til dags dato har kampanjen samlet inn over 500millioner USD eksklusivt gjennom salg av VIVA GLAM-leppeproduktene.

Til dags dato har salget av VIVA GLAM-produkter samlet inn over 500 millioner dollar og finansiert mer enn 1 800organisasjoner over hele verden.

VIVA GLAM-midler støtter sunn fremtid og like rettigheter for kvinner, jenter og LGBTQIA+-samfunnene, samtidig som de opprettholder sin lange støtte til de som lever med HIV/AIDS.

The full RRP (less VAT) of VIVA GLAM Lipstick is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

Drag icon RuPaul, resplendent in shiny red leather boots and corset, was the first face of VIVA GLAM. Den dagen ble en legendarisk kampanje født; en som ville se mange forskjellige stjerner og stiler i løpet av årene, men som alltid ville beholde den samme ånden av respektløshet, opprørende stil og ukuelig kjærlighet til livet.

In the two decades that have followed since RuPaul made her billboard splash, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus, Ariana Grande, Taraji P. Henson, Sia and Rosalía.

Our latest collaborator is international icon Rosalía, who debuted as the new face of M·A·C VIVA GLAM in 2020 – also launching an all-new, limited-edition shade to celebrate 26 years of giving back 100%*.

*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

In 1994, we introduced the original VIVA GLAM Lipstick – an outspoken deep red. I 1997 ble VIVA GLAM II skapt – en rosa, blålilla farge. VIVA GLAM III – a foxy brown-plum – launched in 2000.

MAC is committed to supporting diverse organisations around the world who help women and girls, the LBGTQIA+ community and people living with or affected by HIV/AIDS. Gjennom årene har vi samarbeidet med en utrolig serie for å samle inn penger og bevissthet, inkludert etableringen av VIVA GLAM-produkter i begrenset opplag.

Our latest collaborator is international icon Rosalía, who debuted as the new face of M·A·C VIVA GLAM in 2020 – also launching an all-new, limited-edition shade to celebrate 26 years of giving back 100%*.

*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.