PUT YOUR
MONEY WHERE
YOUR MOUTH IS!

You have the power to support healthy
futures and equal rights for all with three
iconic shades of MAC VIVA GLAM
Lipstick that give back 100%.

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL

Let’s break it down:
When you spend on a VIVA GLAM
Lipstick, we donate to
support women and girls, the LGBTQIA+
community and people living with or
affected by HIV/AIDS. There’s no catch.
It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT

OVER
$500,000,000 RAISED
GLOBALLY – AND
COUNTING!

While great progress has been made
in the global response to HIV/AIDS,
women, children and the LGBTQIA+
community continue to be
disproportionately affected by the
epidemic. Let’s keep GLAMMING.
Let’s keep GIVING.

MAC'S NORDIC VIVA GLAM CHARITY PARTNERS
Swipe to discover more

SHOP THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES
SINCE ’94

When you buy any VIVA GLAM Lipstick,
we donate 100% of the selling price to local
organizations supporting women and girls,
the LGBTQIA+ community and people living
with or affected by HIV/AIDS.

LEARN MORE
ABOUT OUR MISSION

MAC CARES

Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of marginalized communities around the world.