30 YEARS OF GIVING BACK!

PUT YOUR MONEY

WHERE YOUR MOUTH IS

Help us raise the next half-billion dollars
to care for, protect or feed those in need – one
Lipstick at a time!

MORE COLOURS.
MORE CAUSES.

M·A·C VIVA GLAM has expanded its mission to support gender, sexual, racial and environmental equality – now in FOUR impactful shades of M·A·Cximal Silky Matte Lipstick.

MEET THE NEW
VIVA GLAM GIRLS

Pop sensation
Kim Petras regularly uses her global platform to advocate for the LGBTQIA+ community and M·A·C VIVA GLAM partners like the
Trevor Project.

Singer, actress, songwriter and producer Danna is passionate about women’s equality and uses her voice to support underserved communities around
the globe.

MAC'S NORDIC VIVA GLAM CHARITY PARTNERS
Swipe to discover more

YOU HAVE THE POWER TO SUPPORT
OUR CHARITABLE PARTNERS

1 VIVA GLAM LIPSTICK

AT A TIME

HETRICK-MARTIN INSTITUTE
(NYC)

GRASSROOT SOCCER
(SOUTH AMERICA)

PLASTICS FOR CHANGE
(INDIA)

M·A·C CARES

Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of marginalized communities around the world.