30 YEARS OF GIVING BACK!
PUT YOUR MONEY
WHERE YOUR MOUTH IS
Help us raise the next half-billion dollars
to care for, protect or feed those in need – one
Lipstick at a time!
RAISED GLOBALLY
LIVES CHANGED
MORE COLOURS.
MORE CAUSES.
M·A·C VIVA GLAM has expanded its mission to support gender, sexual, racial and environmental equality – now in FOUR impactful shades of M·A·Cximal Silky Matte Lipstick.
MEET THE NEW
VIVA GLAM GIRLS
THIS LIPSTICK FUNDS.
KIM PETRAS SERVES.
Pop sensation
Kim Petras regularly uses her global platform to advocate for the LGBTQIA+ community and M·A·C VIVA GLAM partners like the
Trevor Project.
THIS LIPSTICK SAVES.
DANNA SLAYS.
Singer, actress, songwriter and producer Danna is passionate about women’s equality and uses her voice to support underserved communities around
the globe.
Posithiva Gruppen is a national organization for people living with HIV in Sweden, founded in 1985. We offer peer support and social meeting places, as well as education, counseling and assistance.
LEARN MOREAIDS-Fondet was founded in 1985 to tackle AIDS in Denmark at a time when it was a global pandemic.
At a time when there was no effective medication, there was uncertainty about how HIV was transmitted, there were misunderstandings, misinformation, discrimination, and stigmatization of people living with HIV. Since the early 2000s AIDS-Fondet has also worked internationally primarily in Uganda and Malawi.
LEARN MORE
YOU HAVE THE POWER TO SUPPORT
OUR CHARITABLE PARTNERS
1 VIVA GLAM LIPSTICK
AT A TIME
1 VIVA GLAM LIPSTICK PROVIDES
2 FULL DAYS OF MEALS TO A YOUNG PERSON.
HETRICK-MARTIN INSTITUTE
(NYC)
1 VIVA GLAM LIPSTICK PROVIDES
A FULL YEAR OF SCHOOL SUPPLIES
TO A CHILD IN NEED.
GRASSROOT SOCCER
(SOUTH AMERICA)
1 VIVA GLAM LIPSTICK REMOVES
16,286 PLASTIC WATER BOTTLES
FROM OUR PLANET.
PLASTICS FOR CHANGE
(INDIA)
M·A·C CARES
Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of marginalized communities around the world.
CONSCIOUS
BEAUTYBACK 2
M∙A∙CDIVERSITY &
INCLUSION